Washing your face twice a day with a gentle cleanser is an important part of any skin care routine. Cleansing helps to remove dirt, oil, and other impurities from the skin, while also helping to keep pores clear and skin looking healthy. When choosing a cleanser, look for one that is specifically designed for your skin type and is free of harsh ingredients. Be sure to use lukewarm water and a soft washcloth or facial sponge to gently massage the cleanser into your skin. Rinse thoroughly with cool water and pat dry with a soft towel.